Improving the accessibility of homelessness services.

User Experience (Website) • Branding

The Station is a non-profit service provider for those in Sydney experiencing homelessness.

An outdated website with a poor mobile user experience was making it tricky for users to find out exactly what The Station could help them with, and how — especially on mobile devices. With studies showing that 95% of homeless people in Sydney own a mobile device, it was critical that the website was mobile first.

As clear and actionable as possible.

I redesigned the site and rewrote the content to make it as easy as possible for someone in need of help to learn whether The Station could help them, then find out how to get there and access the services.

A clear and simple custom icon set.

We created a custom icon set to represent each of The Station’s services, aiming to assist those who might struggle with reading to more easily interpret the website and intended meaning.

“The Board were incredibly impressed and agreed to the initial design with ZERO changes requested! The Station’s homeless clients now have a clear website with easy navigation to help them get access to essential services. Our operational staff and the Board have a website we can be proud of.”

~ Angela Bradley, Board Director & Secretary

The result.

View the website

Improving the accessibility of homelessness services.

The Station is a non-profit service provider for those in Sydney experiencing homelessness.

As clear and actionable as possible.

A clear and simple custom icon set.

The result.

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