User Experience • Branding
Working with founders Michal and Victor, we designed an app that helps people struggling with depression build a habit of exercise.
The concept was simple: do as many pushups as you can, every day, for 100 days in a row. Even if you can do only one pushup in a day — do that one pushup. If you break the chain, you’re back to day one.
We used several ideas to make the app as positively addictive as possible. As you add pushups each a day, you add a new link to your chain. This becomes a visual representation of your progress which you can be proud of.
Every 25 days, you unlock a new colour, a reward for all your hard work. The more pushups you do, the bigger the circle for that day, and the stronger the colour.
To keep the app encouraging instead of demotivating, you unlock second chances as you progress. If you miss a day, these allow you to retain your progress and keep going.
~ Victor Tam, Co-founder, #doit100days